On the 6th of February, 2025, over 400 creators, brands, and marketers gathered at The Rydges, Melbourne, for Australia’s first conference dedicated to content creators and brand builders. Across two tracks ~ the Content Track and Brand Track ~ over thirty industry thought leaders lead twelve inspiring sessions exploring the intersection of content and commerce.

But that was just the beginning. On the 19th of September, 2025, The Social Summit headed north to Sydney, taking over the iconic Manly Pacific Hotel for a completely sold-out event with over 500 attendees. The buzz was electric as creators, marketers and brands connected IRL for a full day of insights, inspiration and connection.

The line-up featured some of Australia’s most exciting voices in business and content ~ Rachael Wilde, Raquel Bouris, Lucy Henry-Hicks, Priscilla Hajiantoni, and a surprise guest appearance from Froomes (AKA Lucinda Price). Speakers from leading brands including MECCA, TikTok, Spotify, Nestlé, Merivale, Sundae Body and The Betoota Advocate shared their expertise and stories from the frontlines of the creator economy.

Our event partners took things to the next level, with immersive activations and experiences from Merchgirls, Melbourne Social Co, My Soda, Vamp, Glow Up Beverages, Veneziano Coffee and the InsideOut Institute for Eating Disorders. Attendees immersed themselves in workshops, mini-masterclasses and fireside chats ~ and the energy continued long after the day ended, with organic content flooding feeds across Instagram, TikTok, LinkedIn and Substack.

The verdict? Two sold-out events, countless connections, and a wave of FOMO for those who missed out. The Social Summit is more than just an event ~ it’s a cultural moment. So we’re doing it all again. The Social Summit returns to The Rydges, Melbourne on Thursday, 19 February, 2026, for another unforgettable experience uniting the brightest minds in social media, marketing and the creator economy.