FOUNDER, THEORY CREW & RISER COLLECTIVE

Felicity Grey is an award-winning marketing leader and the founder of Theory Crew and RISER Collective. With over a decade of experience, she specialises in modern PR, influencer marketing, and large-scale social campaigns, helping brands connect with Australian and New Zealand consumers. Felicity is known for her innovative, results-driven approach and her passion for challenging traditional marketing methods.

CO-FOUNDER & CEO, SWIISH

Sally Obermeder is one of Australia's most recognisable entrepreneurs and the co-founder and CEO of SWIISH, the premium wellness brand she built from her kitchen into a powerhouse stocked in 500 Priceline stores nationwide and now has launched into the UK through Boots. A bestselling author, award-winning media personality and co-host of the chart-topping SWIISH Wellness podcast, Sally has turned a very raw and painful personal cancer diagnosis into a brand that helps women everywhere feel amazing inside and out. Heart-led and science-backed, she is a masterclass in building a brand, a business and a loyal community from the ground up.

CHIEF COMMERCIAL OFFICER, SHAMELESS MEDIA

Rhiannon is the Chief Commercial Officer at Shameless Media, leading the company's commercial growth across advertising, new business and high-impact initiatives that strengthen the business's presence in the audio and digital landscape. With a strong background in media and a sharp eye for market trends, she also hosts the Style-ish podcast, bringing a thoughtful, creative lens to both business and brand.

CEO, GIRLS WITH GEMS

Lia Georgantis is the CEO of Girls with Gems and founder of Australian fashion label Sneaky Link. Lia ditched her Law career to chase entrepreneurship and her dreams of making a career out of fashion, this has seen for her grow the business into a multi-million-dollar business. Lia leads across buying, product, creative direction and brand strategy. Known for her instinctive approach to product and her ability to spot and create trends, Lia has built a highly engaged community by bringing customers behind the scenes of both the brand. Now leading a growing team of over 50+ people, Lia is focused on scaling Sneaky Link into one of Australia’s biggest fashion labels.

CREATOR

Mitch Greer is one of Australia’s most distinctive digital creators, known for her sharp humour, candid storytelling and unmistakable point of view. Across TikTok and Instagram, she has built a community of more than 300,000 followers by turning the realities of dating, identity, style, beauty and self-discovery into content that feels both deeply personal and instantly relatable.

As a trans woman, Mitch brings a unique perspective to life online, balancing honesty with warmth and humour in a way that has created a fiercely engaged audience. Her distinctive voice has also made her a sought-after creative partner for some of the world’s most recognisable brands, including YSL Beauty, Dyson, MECCA, Maybelline New York, adidas, Disney+ and Hinge.

In 2024, Mitch was named one of TikTok Australia’s inaugural Visionary Voices, recognising LGBTQIA+ creators shaping culture through entertainment, education and advocacy.

With an instinct for finding the story in everyday life, Mitch has become a compelling and increasingly influential presence in Australia’s creator landscape.

HEAD OF SOCIALS, SHAMELESS MEDIA

Naima Fatema is the Head of Socials at Shameless Media. She has over 10 years of experience in the content and social media space, and in her current role is at the helm of 11 different social accounts that are followed by more than 1.7 million people. Since she started in the role in March 2025, Shameless Media's social footprint has grown by 286,281 people (or

19%, which is a slightly more round number!). She believes great social content makes you go "oh my god, I've been thinking that" and is the perfect mix of entertaining, insightful, and obviously, a little bit rogue.

HEAD OF PARTNERSHIPS AUNZ, SUBSTACK

Annabelle Russell has spent over 15 years at the centre of Australia and New Zealand's content, social media and technology industries, with a track record of driving platform growth, community building and business revenue through content partnerships, programs and campaigns. She began her career in television development at the Seven Network and Warner Bros, before moving into content and B2B marketing for Meta's APAC business and then leading local creator and publisher partnerships at TikTok, working with the region's leading talent to grow the platform's creator ecosystem. She now leads Substack's charge into the region as Head of Partnerships AUNZ, spearheading the platform's investment here as top creators, writers, publishers, experts, brands and podcasters build and monetise direct-to-audience relationships on the platform.

CO-FOUNDER, CONTOUR CUBE

Sarah Forrai is the co-founder of Contour Cube, the chilled skincare brand behind the world’s first ice facial tool. Built natively through short-form content, Sarah helped grow Contour Cube from a simple idea into a global beauty brand with over one billion views and more than one million followers across social platforms. The brand has appeared on Shark Tank Australia, landed in major retailers and has been seen in the hands of celebrities including Kendall Jenner. Founder-led, content-first and community-driven, Sarah is a masterclass in turning a scrappy product idea into a viral brand people can’t stop talking about.

CREATOR PARTNER MANAGER ANZ, SPOTIFY

Jordyn leads creator partnerships and community development at Spotify AUNZ, working with some of the region’s most exciting creators and video podcasts, including Mystery Mondays, Hot History, Momentum & Luke & Sassy Scott. She has presented at events including SXSW Sydney, NZ Creatorcon and The Social Summit, sharing insights on creator strategy, platform innovation and the future of digital culture.

She previously co-founded Centennial World, an award-winning youth media company, for which she was named Forbes 30 Under 30 Asia. She has been featured as a Gen Z and creator economy expert for Instagram and Pinterest, and her editorial work has appeared in marie claire, ELLE and Harper’s Bazaar Australia. 

FOUNDER, HIVE HQ

Meet the publicist behind the cult brands like tbh Skincare, Bangn Body and Naked Sundays. Jessy Marshall is the founder of Hive HQ, a PR agency that began on her bedroom floor in 2018 and has since grown into a buzzing team of PR pros working with some of Australia’s most iconic brands. Jessy began her career as a beauty therapist before pivoting careers to PR, working with names like Khloe Kardashian, Martha Kalifatidas, Bec Judd, Nadia Bartel, Indy Clinton and Abbie Chatfield. Hive HQ has delivered viral campaigns, headline-grabbing media coverage, and unforgettable events for brands like SWIISH, Bouf, Princess Polly, FAYT The Label, Showpo, STAX, tbh Skincare, Bangn Body and Naked Sundays, earning Jessy and her team of bees a reputation for brining the buzz.

DIRECTOR OF AUDIENCE, VOGUE AUSTRALIA

Nikki Chowdhury is Vogue Australia’s Director of Audience, which involves running the full multi-platform discovery strategy (search, social, shopping, and AI ecosystem) for Vogue Australia, Vogue Codes, GQ, and Vogue Living. She’s also serves as a core program organiser and speaker for the annual Vogue Codes Summit, which focuses on empowering and highlighting women working across STEM and technology sectors, and has spoken at SXSW Sydney on agentic shopping, and PubCon by The State of Digital Publishing.

FOUNDER, PROCESS THE PODCAST

Arielle Thomas is a Melbourne-based motion director, content strategist, and the founder of Process The Podcast - a series of creative conversations with some of Australia's most celebrated names in fashion, media, and design. With a background in visual storytelling, Arielle has built a career directing and producing content that blends strategic insight with artistic vision. She is also the founder of Cinema Thom, a creative studio specializing in video production and brand storytelling. Through her work, Arielle champions authentic creative journeys, offering inspiring insights into the challenges and successes behind Australia’s creative industries.

FOUNDER & CREATIVE DIRECTOR, SAUCE

With a foundation in Psychology, Zeenat's career spans over 18 years, with editorial stints at Grazia, Black Magazine, and Vogue India, among others. In 2017, she took a bold leap, launching her dream project, Sauce - an online lifestyle platform born from her keen eye for a gap in New Zealand's media landscape, where depth, curation, and authenticity were sorely needed and celebrated.

Sauce is a singular, next-generation publication and production studio that celebrates diversity, amplifies fresh voices, and shares rich, meaningful narratives.

It's a world where thoughtful interviews and compelling stories of inspiring 'Saucettes' come to life, blending high-fashion and beauty with insightful, thought-provoking dialogue. One could easily lose track of time navigating its treasure trove of honest conversations and captivating profiles - a space where style meets substance in the most beautiful, unexpected ways.

FOUNDER, INSIGHTLY MEDIA

With over 15 years in digital marketing, Josh Henry-Hicks has driven growth for some of America’s most prominent brands, including Fenty Beauty, PacSun,and Adidas.

He first led the transformation of City Beach from a brick-and-mortar retailer into a thriving omnichannel, digitally native business. Following this success, Josh moved to Los Angeles to join performance marketing agency MuteSix as a founding member and VP of Paid Social. There, he played a pivotal role in scaling the company into one of North America’s largest direct-to-consumer (DTC) agencies, helping to cement its position as an industry leader. 

Recognizing that the traditional agency model was losing relevance, Josh founded Insightly Media - an agency rooted in consumer psychology and creative innovation, designed to cut through the noise of today’s crowded news feeds. Today, Insightly Media partners with some of Australia’s leading fashion and lifestyle brands, including Dissh, July, Coco Republic, and Mr Zimi, helping them scale globally.

CEO & FOUNDER, VERITY AI

Lauren Kennedy is the CEO and founder of Verity AI, on a mission to make ecommerce and social commerce more trustworthy. Her platform, KYP (Know Your Product), uses AI to detect fraud, scams and counterfeits at the product level, protecting the brands, creators and shoppers caught in the crossfire when trust breaks down online. Lauren's spent her career at the intersection of AI, finance and commerce, and is passionate about empowering people through the AI revolution to understand how to drive value. She's fascinated by what happens next: as AI reshapes how we create, shop and sell, how do we retain trust? 

RETAIL LEADER, AWS & FOUNDER, MOODY

Brooke Moody sits at the intersection of brands, creators, tech and community. By day she works with billion-dollar brands at Amazon Web Services, helping retailers rethink commerce, media and customer experience in the digital era.

A serial founder before Amazon, Brooke has built and exited multiple businesses spanning hospitality, CPG and digital agency.

Outside the corporate world, she builds the communities that bring the girls who get it together. As founder of MOODY, Brooke connects a growing WhatsApp community of 500+ ambitious women across Australia, with a growing international footprint in LA and NYC, mobilising them through events, education and access - the kind of rooms where real connections get made.

She's the retired party girl turned superconnector with a tiny mic.

SENIOR BRAND MANAGER - SKINCARE, MENTHOLATUM AUSTRALASIA

With over 14 years' experience in skincare Isabelle is a brand growth leader in the beauty industry. Having worked with disruptive skincare brands such as Frank Body, she now drives strategic brand growth for Japan's No.1 skincare brand, Hada Labo, across the AUNZ market. She led the successful Australian launch of Hada Labo Tokyo, establishing it as one of the fastest-growing brands in Priceline. Her expertise spans brand strategy, creative and communications, digital, PR and influencer marketing, commercial and retailer excellence.

PUBLICIST, HIVE HQ

Clare Fitzgerald is a Publicist at Hive HQ, where she spends her days uncovering the stories worth swarming around. With experience across lifestyle, retail, technology and FMCG, she specialises in finding the angles that turn everyday brand moments into headline-worthy news. Combining strategic thinking with creative storytelling, Clare helps brands build credibility, capture attention and create lasting impact through earned media.

CREATOR / GLOBAL SOCIAL & INFLUENCER MANAGER, SUNDAE BODY

Tashiya Rajasingham is a creative force in the digital space, blending her dual roles as both a full-time Global Social & Influencer Manager at Sundae Body and a fashion and beauty content creator.

At Sundae Body, an Australian-born global body care brand, Tashiya leads the brand's global social and influencer strategy across multiple international markets. By combining social-first thinking with creator-led storytelling, she plays a key role in shaping the brand's digital presence, scaling its community and bringing its playful, scent-forward identity to audiences around the world.

With over six years of experience in the social space, Tashiya has built a loyal online community drawn to her bold fashion styling, beauty expertise and creative storytelling. Her content has earned her collaborations with leading brands including YSL Beauty, Nike, JD Sports, Prada, Lancôme, L'Oreal and many more. Her unique perspective as both marketer and creator allows her to shape trends from both behind the scenes and in front of the camera, making her a true 360° storyteller.

Tashiya is passionate about redefining how fashion and beauty are experienced in the digital world, and her journey serves as inspiration for emerging creatives, industry professionals and change-makers alike.

FOUNDER & DIRECTOR, THE SOCIAL COLLECTIVE

Loren Tomlinson is the Founder and Director of The Social Collective, a specialist marketing agency based in Auckland, New Zealand, operating across New Zealand and Australia. Loren specialises in helping established service businesses grow through paid media, social, email, and content strategy and is building out TSC Academy and TSC Studios engines alongside the core agency offer.

She's also the voice behind Coffees & Content, presented by The Social Collective - a weekly podcast for marketing managers who want the real, unfiltered version of what's working in marketing right now, without the fluff or the theory.

WRITER, EDITOR & BRAND CONSULTANT, SCREENSHOT THIS

Zara Wong is the writer, editor and brand consultant behind Screenshot This - a global Substack bestseller in the Fashion & Beauty category, and one of Australia's most-read style newsletters. Before Substack, Zara held senior editorial roles at Vogue Australia as Fashion Features and Content Strategy Director, and was Head of Content and Editorial Strategy at MECCA, Australia's leading beauty retailer. She's covered international fashion weeks, launched industry-first content series, and built a reputation as a sharp, trusted voice in fashion, style and culture. Now, through Screenshot This, she brings that insider expertise directly to readers - proof that a newsletter, done well, can become a genuine media institution in its own right.

PUBLICIST, HIVE HQ

Alana Debernardi is a publicist at Hive HQ, where she turns great brands into great conversations. From securing headline-making media coverage and building influencer partnerships to creating unforgettable events, Alana is in the business of generating buzz. Working with some of Australia's biggest brands, she helps clients cut through the noise, capture attention, and stay firmly in the spotlight.

JUNIOR PUBLICIST, HIVE HQ

Skye Wall is a Junior Publicist at Hive HQ, where she keeps the hive humming behind some of Australia's most talked-about brand moments. From influencer partnerships and creative mailers to event planning and execution, she helps bring campaigns to life from concept to launch. Having spent more than two years at Hive HQ, Skye has played a key role in standout campaigns including the iconic Poni Basket mailer and the viral Fayt Estate event, helping brands create buzz, build communities and leave a lasting impression.

FOUNDER, STATE OF BRAND

Britt is the Founder of STATE OF BRAND, a brand marketing consultant helping founders and fast-growing businesses build brands people want to be part of.

With over 17 years experience leading marketing for some of the world's most recognised brands, Britt has held senior roles at Apple, PUMA, rebel, Electronic Arts and WHO IS ELIJAH, leading launches, campaigns and brand strategies across Australia and global markets.

Today, she partners with founder-led businesses to turn marketing into a competitive advantage by building distinctive brands, creating content that cuts through, and developing strategies that drive sustainable growth.

Britt believes the strongest brands aren't built by trying to appeal to everyone. They're built by having the courage to stand for something. She challenges the way you think about branding and leave you with practical strategies you can apply immediately, whether you're building a personal brand or a business.

CREATOR, RECIPES BY VICTORIA

Victoria Minell is the creator of Recipes by Victoria, sharing high-protein, low-calorie recipes that make eating well feel realistic. What started as a side project has grown into a global Substack bestseller in the Food & Drink category, with over 150,000 subscribers and a full-time, six-figure business. Backed by a decade of marketing experience, Victoria built her audience from the ground up - proving that consistency beats chasing overnight virality. That same community has now turned a long-time dream into reality: her debut cookbook, already an Amazon bestseller on pre-order. With millions of followers across Instagram, TikTok and Facebook, Victoria is now helping others build something real around what they're passionate about too.

PUBLICITY, NETFLIX AUSTRALIA & NEW ZEALAND

Haley is a creative communicator wired into culture, with nearly a decade in entertainment publicity. Over seven years at Netflix spanning three continents, she has led PR campaigns across local and international film and series slates and shaped brand communications for the ANZ market. She spent earlier years working across Asia Pacific and at Netflix's Los Angeles headquarters, shaping the company's global business narrative. She began her career at DDA, an international film and TV publicity agency, working across the global festival circuit and on international campaigns for iconic franchises and blockbuster films.

APPLIED AI ARCHITECTURE LEAD, OPENAI

Rowena Westphalen leads Technical Success across Australia and New Zealand at OpenAI, partnering with customers to turn advances in AI into practical, responsible business outcomes. For more than three decades, she has worked with organisations across ANZ and APAC to introduce emerging technologies, transform customer and employee experiences, and create new sources of value. Her hands-on work with machine learning dates back more than 15 years.

Before OpenAI, Rowena held senior leadership roles at Salesforce, SAP and Business Objects as well as startups like Neon Systems, where she built and led large, multidisciplinary regional organisations and created capabilities from the ground up across customer innovation, human-centred design, AI and emerging specialist disciplines. She has helped bring new technology offerings to market and scale their adoption with customers. A former board director of the Australian Design Centre, Rowena brings a governance lens and a longstanding focus on responsible AI, trust and human impact.

FOUNDER, VIVE MANAGEMENT

Isabella Lynden is the Founder and Director of VIVE Management, a leading Australian influencer and social media agency representing some of the country’s most exciting talent. With a passion for people, creativity and business, Isabella has built VIVE into a fast-growing agency spanning talent management, influencer partnerships and social media strategy. Known for her ambitious leadership style and focus on creating meaningful opportunities, she works closely with brands and creators to build impactful, authentic partnerships. Isabella is passionate about the evolving creator economy, developing high-performing teams and helping businesses harness the power of influence to drive genuine growth and connection.

CREATIVE STRATEGY, PINTEREST

Ellie McDonald is a creative and content leader with 15 years’ experience spanning editorial, social, platform strategy and commerce, across both global and local markets. Her career includes leading social strategy for brands including ELLE, Harper’s BAZAAR and Gourmet Traveller, working across content curation, creators and global trends at Instagram (Meta), leading Content Operations for TikTok LIVE for Australia and New Zealand, and now leads Creative Strategy at Pinterest ANZ.

FOUNDER, TBC STUDIOS

Alycia is an ex-corporate strategist, Harvard Business School graduate, host of How Do I Podcast and founder of TBC Studios and Project C.

Before podcasting, she ran operations across the UK, US and Australia for a multibillion-dollar company and helped scale some of Australia's fastest-growing startups. She launched her first podcast in 2021, landed it at #2 in the country, and she and her team have topped the charts with every show they've made since.

Now she helps founders and creators build podcasts that grow their business, brand and community. On How Do I Podcast she sits down with some of the best creators in the world, including Kayla Itsines, Caleb Ralston and Nathan Chan, to teach you how to do the same.

CREATOR ECONOMY CONSULTANT

Morgan Sutherland has spent over a decade working across every side of the creator economy - talent management, brand partnerships, agency leadership, and media.

She believes influencer impact is created when human relevance and performance reality align, and that achieving it comes down to a simple but rarely executed idea: the right talent, with the right product, on the right channel, to the right audience, at the right time.

Morgan recently moved into independent consulting, taking on select clients who want someone genuinely invested in the outcome not just the deliverable. Her work has been recognised with industry awards, including the AiMCO Most Influential Campaign for 2024.